![]() Who is my partner? Like who are they as a person, what do they want, what are their needs? What are his or her values? And we talk about personality signs in my. So the research column, you're answering a couple of basic questions. Sometimes I'm filling out the assets or the pain points and I'm like oh, I don't know anything about this demographic, or I don't know anything about this company, so it helps me fill in where to research. The reason I like to do the research third or after is 'cause I kind of like to see where are my gaps in knowledge. Some people start with the research, that's totally okay. I like to think about worth audit first then I like to match it with pain points, then I like to do research. ![]() So I personally, you can do this a different way if you like, I personally like to do it in this order. ![]() So number three, so you have your pain, you have your assets, you have your asset column, your pain column, now you want to do your due diligence. Before the Negotiation - Do Due Diligence
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